Stern Motors, a magic experience

#SternMagic

Stern Motors is the most important Mercedes-Benz and Porsche retailer of the country. For ten years, the brand has organized an event in March so as to celebrate and visibilize women's presence in the company.

For that purpose, we worked to develop a creative concept and the pre and post event communication.

Making
the magic come true

The “magic in you” concept was the perfect combination between:

-giant screens and a dress code that transformed a car dealer into an unprecedented immersive experience box in Rosario city,

-a thoroughly thought aesthetic based on a color palette and a moodboard that created an environment to be felt with all the senses,

-a live coverage in which no detail was left to chance,

-collaboration with influencers so as to maximize its visibility on social media.

The dynamics of what it was thought

By planning beforehand, we created a minute by minute event coverage on Instagram. Without losing sight of the aesthetic quality, we showed all the details of the night live. Also, we shared the Stern followers´ stories and replied to the comments instantly.