Conceptual and graphic “refresh” of a software company

Decisions enable us to
move forward, develop, learn.
And when we count with
the necessary information,
it´s always simpler to
take the first leap

1. The company

SBI Technology is a company from Rosario with global presence which offers software services using Business Intelligence and Data Analytics, among others

2. The research

From Ellecktra, after an investigation and consultancy process, we took some decisions for developing the brand, establishing coherent communication not only conceptually but also graphically.

3. Rebranding

Through the brand´s conceptual development, we worked on a graphic platform that unified a series of criteria that enabled us to communicate the company´s different features, bearing its importance in mind and developing its identity.



Complete change.
It covered the design and web programming, and even digital and analogic pieces.