Have you ever… thought about your future?
Our first goal was to transform LIFE into a well-known, desired brand, with a positive image among consumers. This meant having to perform actions related to the brand´s purpose, values and positioning, creating an emotional bond with the target audience so as to influence on a future decision
After a logo´s redesign, we worked on a new concept and brand slogan: “Protagonist of your future”. This was born of a exhaustive and creative search.
Later we gave this concept a visual identity through images´ system that represents the LIFE´s tone and personality.
After the analysis and all the results obtained, we set a course that enables us to differentiate ourselves from other brands. We also created a concept from another perspective which tells us that we neither make neighborhoods nor sell lots but we do make developments and sell future.
Protagonist of your future
The brand was launched from a transmedia storytelling, in which 2 true stories (real clients) gave their testimonies through multiple media and traditional and digital communication platforms – TV spot, radio, social media and Google