We release 
new safety footwear on Youtube
2020 context forced us to change the launch strategy of Voran´s new line SportSafe, a trailblazing concept in safety footwear.
+0
views on
its debut
+0
views of the
advertising spot
We created an integral communication campaign aiming at reaching all the field audience massively so as to publicize the Energy models of SportSafe.
Advertising on
digital newspaper
Youtube
Masthead
Social
Media
Google
Ads
Lower thirds for
sports signals
Traditional commercial
(FOX)
Europe League commercial
The new Energy models are safety shoes that look and feel like sport trainers, since they make use of the best technologies of running footwear.
Influencers in different fields were in charge of explaining how the shoes felt.
