ES
RETURN

We release
new safety footwear on Youtube

2020 context forced us to change the launch strategy of Voran´s new line SportSafe, a trailblazing concept in safety footwear.

+0

views on
its debut

+0

views of the
advertising spot

We created an integral communication campaign aiming at reaching all the field audience massively so as to publicize the Energy models of SportSafe.

Advertising on
digital newspaper

Youtube
Masthead

Social
Media

Google
Ads

Lower thirds for
sports signals

Traditional commercial
(FOX)

Europe League commercial

The new Energy models are safety shoes that look and feel like sport trainers, since they make use of the best technologies of running footwear.

Influencers in different fields were in charge of explaining how the shoes felt.

Thanks to this massive communication campaign we made a great visual impact not only on the audience but also on the exclusive suppliers from different parts of Argentina.