We turned a traditional newspaper
into digital content


We doubled the number of social media followers


The posts engagement increased by a 70%


The reach of every post increased, escalating up to more than 100 thousand views

We analyzed the digitalization process

We undertook an in-depth analysis of the new consumption trends and how the digitalization process of other newspapers of the world has been.

"We visited and newspapers and analyzed the conversion from traditional to digital media and the new means of communication on social media in all the newspapers of the world. Afterwards, we started to plan the strategy for La Capital”

Agostina Vigñales, Ellecktra´s Creative Director.

New consumption

We started thinking digitally first and created content so as to post the paper´s news on Facebook, Instagram and Twitter. The goal was to generate interaction and website traffic

We create an identity on social media

We created different templates according to what had to be told. We analyzed the formats that every social media offers and identified the consumption audience so as to create content that increases views and enables us to achieve the set goals.