We turned a traditional newspaper
into digital content
1.
We doubled the number of social media followers
2.
The posts engagement increased by a 70%
3.
The reach of every post increased, escalating up to more than 100 thousand views
We analyzed the digitalization process
We undertook an in-depth analysis of the new consumption trends and how the digitalization process of other newspapers of the world has been.
"We visited
and 
newspapers and analyzed the conversion from traditional to digital media and the new means of communication on social media in all the newspapers of the world. Afterwards, we started to plan the strategy for La Capital”
Agostina Vigñales, Ellecktra´s Creative Director.
New consumption
models
We started thinking digitally first and created content so as to post the paper´s news on Facebook, Instagram and Twitter. The goal was to generate interaction and website traffic
We create an identity on social media
We created different templates according to what had to be told. We analyzed the formats that every social media offers and identified the consumption audience so as to create content that increases views and enables us to achieve the set goals.
What people want to read at first time in the morning is a summary telling them the most important news of the day
We kept La Capital´s essence and prioritized narrating local news.
Stories were the main traffic format to the article and the one with the greatest reach.
We posted news from different fields so as to address all the audiences.
Depending on the piece of news, we opted for submitting an image, a link or the latest gifs.
Creating content for a digital newspaper demands keeping up-to-date at all times. That´s why we keep moving forward every day and generating new communication pieces so as to continue informing on every medium in the best way.
